WHAT IS MARKETING MIX MODELLING?

Measure what matters. Optimise every channel. Grow with insight.

How Does It Work?

We analyse historical data from your marketing, media, and sales activities to determine how each variable influences performance.
Our process includes:

• Data Integration: Collecting and harmonising data from online, offline, and external sources such as media spend, pricing, promotions, and economic factors.

• Modelling and Analysis: Using statistical and machine learning models to isolate the effect of each marketing channel on sales and conversions.

• Scenario Planning: Simulating different budget allocation scenarios to forecast the likely impact of strategic decisions.

• Insight Delivery: Translating complex analytics into clear recommendations that support planning and optimisation.

This provides a measurable and holistic view of how your marketing truly drives results.

What is Marketing Mix Modelling?

Marketing Mix Modelling (MMM) is an analytical approach that measures the impact of different marketing channels and activities on sales and performance outcomes.
It helps businesses understand how each channel contributes to growth and where marketing investments deliver the best results.

By uncovering the true return on investment across channels, brands can make smarter, data-driven decisions to optimise their marketing strategy and budget allocation.

How Do We Get Started?

We start by assessing your available marketing and sales data to determine model readiness.
Next, we build a tailored analytical framework that aligns with your goals and market dynamics.
Finally, we deliver an actionable insights report and dashboard that visualise performance drivers and guide future investment decisions.