MSMES DIGITAL READINESS & ADOPTION RESEARCH

Understanding readiness. Accelerating digital adoption. Empowering MSMEs to grow.

How Does It Work?

We combine data analysis, field research, and stakeholder engagement to evaluate MSMEs’ digital maturity.
Our process includes:

• Assessment Framework: Measuring digital skills, infrastructure, and organisational mindset.

• Survey and Interviews: Gathering data directly from MSMEs, industry players, and digital ecosystem partners.

• Adoption Analysis: Identifying behavioural, financial, and structural factors that shape technology uptake.

• Insight Generation: Translating findings into actionable recommendations for capacity building, policy design, and program implementation.

This approach provides a holistic view of digital readiness that reflects both opportunities and challenges across diverse sectors.

What is MSME Digital Readiness and Adoption Research?

MSME Digital Readiness and Adoption Research helps organisations understand how prepared micro, small, and medium enterprises are to adopt and benefit from digital technology.
It identifies the enablers and barriers that influence technology use, digital literacy, and innovation capacity among MSMEs.

By uncovering these insights, policymakers, institutions, and businesses can design better support programs that accelerate digital transformation and sustainable growth.

How Do We Get Started?

We begin by understanding your research objectives and the MSME segments you aim to support.
Next, we design a customised study framework and data collection plan tailored to your context.
Finally, we deliver a detailed report and visual dashboard that reveal readiness levels, adoption patterns, and strategic recommendations for digital empowerment.