PRICE ELASTICITY ANALYSIS

Understand how price changes shape demand and unlock smarter revenue growth.

How Does It Work?

We combine sales data, market conditions, and customer insights to model how demand responds to price changes.
Our process includes:

• Data Integration: Collecting and cleaning sales, competitor, and market data.

• Elasticity Modelling: Using advanced econometric and machine learning models to estimate price responsiveness.

• Scenario Simulation: Testing “what-if” scenarios to predict revenue and volume outcomes under different pricing strategies.

• Strategic Recommendations: Providing actionable insights to align pricing with brand positioning and market realities.

The result is a clear, evidence-based understanding of how pricing decisions impact both short-term sales and long-term profitability.

What is Price Elasticity Analysis?

Price elasticity analysis measures how changes in price affect customer demand and overall sales.
It helps businesses understand the relationship between pricing and consumer behaviour, revealing how sensitive customers are to price increases or discounts.

By identifying the optimal price point, companies can maximise revenue, protect profitability, and make data-driven pricing decisions with confidence.

How Do We Get Started?

We begin with a pricing data assessment to evaluate the availability and quality of your current sales information.
Next, we build and calibrate an elasticity model tailored to your business and industry context.
Finally, we deliver a pricing playbook and interactive dashboard that allow your team to test future scenarios and refine your revenue management strategy.